Meridian is a digital bank that had grown faster than its product. The app worked, but it had become a patchwork — every new feature added another pattern, another colour, another way of doing the same thing. We were brought in to make it feel like one product again.
The problem
Onboarding took too long, key actions were buried, and the visual language drifted from screen to screen. Support tickets clustered around the same handful of confusing flows. The team knew what was wrong; they needed the focus and the system to fix it properly rather than patch it again.
What we did
We ran a short discovery sprint with the product team, mapped the journeys that mattered, and rebuilt them from first principles. Then we turned the fixes into a system so the improvements would stick.
- Rebuilt flows. Onboarding, transfers and card management redrawn around fewer steps and clearer language.
- A real design system. Tokens, components and rules — one source of truth the whole team builds from.
- A calmer interface. More white space, a tighter type scale and a single accent, so the important things stand out.
“They redrew our whole product and made it feel obvious. That's exactly what we couldn't do ourselves.”
The outcome
Onboarding dropped from nine steps to four. The redesigned flows cut the most common support tickets sharply, and the new design system means the team now ships features that look and behave consistently from day one. The product finally feels like what Meridian always wanted it to be: calm, clear and trustworthy.